Privacy Policy - MirrorMe

Effective Date: April 12, 2026

Welcome to MirrorMe. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application.

1. Information We Collect

MirrorMe ("we," "our," or "us") collects the following information:

Account Information: Email address and display name provided during registration.
Profile Data: Optional details such as name, age, height, weight, and style preferences used to personalize your experience.
Outfit Photos: Photos you upload for AI analysis. These are processed by our AI service to generate style feedback and are stored to maintain your analysis history.
Wardrobe Data: Clothing items detected and saved to your digital wardrobe.
Usage Data: App interactions, feature usage, and analysis history to improve the service.
Device Information: Device type, operating system, and app usage analytics.
Subscription Information: Limited transaction metadata related to your Premium subscription (e.g., subscription token, transaction ID, product ID). We do not collect or store raw payment card numbers; these are handled securely by the Apple App Store.

2. How We Use Your Information

We use your information to:

Provide and improve our AI fashion styling services
Personalize your fashion styling experience
Generate outfit analysis, style scores, and styling recommendations
Build and maintain your digital wardrobe
Validate your subscription and maintain access to Premium features
Send important updates about your account or our services
Analyze app usage to improve functionality

2.1 Subscription Model

MirrorMe is available as a freemium app with two optional Premium plans:

Monthly — €9.99/month: Billed monthly, cancel anytime.
Annual — €29.99/year: Billed once per year (approx. €2.50/month).

Both plans include up to 100 outfit analyses per month, priority AI processing, and full analysis history access. Free users receive a limited number of outfit analyses per week.

Subscriptions are processed by the Apple App Store. We only store the minimal subscription token necessary to verify entitlement and prevent fraud. You may manage or cancel your subscription at any time through your App Store account settings.

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

With your explicit consent
To comply with legal obligations
With service providers who help us operate our app (under strict confidentiality agreements)
With app store/platform providers for purchase validation and fraud prevention

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your data is encrypted in transit and at rest.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. Subscription verification tokens may be retained to confirm entitlement and prevent fraud. You may request deletion of your account and associated data at any time (subject to minimal retention required for fraud prevention and accounting).

6. Your Rights

You have the right to:

Access your personal information
Correct inaccurate data
Request deletion of your data
Opt-out of non-essential communications
Data portability (where applicable under GDPR)
Lodge a complaint with your local data protection authority

7. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page.

If subscription pricing, data processing practices, or other significant terms change, we will highlight those modifications clearly and, where required, seek consent.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: [email protected]

Address: Hauptstr. 4, 61276 Weilrod

Phone: +49 15753674255